eBays New Best Match Search Tool
Hmmmm, this is interesting. Just finished reading a couple of excellent posts over at Auction Insights explaining eBay’s new “Best Match” search option currently being tested in a few select eBay categories.
I highly recommend reading these articles, as if the new “search by relevance” criteria is adopted as the default search method across all categories on eBay, it constitutes a major change significantly effecting both the buying and selling experience on eBay.
If I was a betting man, I’d bet we best get ready for “Best Match”, cause it’s here to stay.
My first thought after reading these articles was, why has eBay taken this long to employ “search by relevance” on it’s site anyway?
It makes sense eBay would want to help potential buyers weed out poor quality auctions, listed by eBay sellers with low ratings in key customer service areas. Sorting auctions solely by “time left in auction” seems pre-historic when compared to a weighted “search by relevance” method used by Internet companies such as Google.
True, eBay customers are not only the buyers who browse their marketplace looking for the best item from the best seller, but also sellers, like me who list these auctions for buyers. Talk about trying to please everyone at the same time….equally…“fa-get-ta-bout-it”!
I think eBay is right on by envisioning a buyer experience that helps them find the best item from the best seller in the shortest amount of time. And I’m all for eBay rewarding sellers who have consistently proven over time that they serve their customers well. That’s right up my alley.
I can already hear the “scream-heard-round-the-world” building to a crescendo in the eBay community.
It may be that eBay is not dumb and has already taken into account this inevitable scream and is willing to part with a certain percentage of their sellers. In fact, who knows maybe eBay WANTS to drive off some of their “headache” sellers, who do nothing but complain on their forums, to lesser auction sites. I wouldn’t doubt it at all. Sometimes it’s better in the long run, to bite the bullet and part company with consistent complainers.
The bottom line for eBay or for any business large or small, is to stay in business so that it can serve their customers. If eBay’s new “Best Match” search tool helps them to make money and stay in business I’m all for it.
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