Usable..Unique..Updated
According to Seth Godin, the creator of Squidoo, the three UUU’s necessary to a popular web presence is content that is;
Usable, unique and updated.
If you want to attract readers don’t write for the shear pleasure of self-expression, write with your audience in mind.
What will my audience find usable? How can I present my usable content in a unique way and how do I create enough usable and unique content to keep my website regularly updated?
Of course Seth is right, these three UUU’s are essential to building an “popular” web site that readers will do what I term, the three RRR’s;
Read, Return, and Refer
So off I go to scour the corners of the Universe to find content that meets the three UUU’s criteria in order to achieve the three RRR’s results.
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